Doing marketing for entrepreneurs has been the most fulfilling work I have ever undertaken. (Okay, and sometimes the most frustrating, but that's a story for another day.)
It is tremendously gratifying to be able to use your knowledge and skills to help someone else grow their business...and even more gratifying when doing so helps you grow your own.
Sometimes in my day to day dealings with small business owners I come across situations where I wish I could be of more help -- when a business cannot afford to hire a consultant to help with marketing, or when a client is heading down a path that I know will cause them undue expense, work or "heat loss". At such times, I wish I could download my experience into my client's head...
Which brings me to the reason for this blog.
In the posts ahead, I will attempt to cover some marketing basics that clients and non-clients alike can benefit from reading -- to give them a fresh perspective on some marketing basics, or a timely reminder to keep them focused on doing the marketing work that must be done.
In Practical Marketing, I will cover topics such as:
-- Marketing is more than an ad, a website, a brochure, a pretty logo
-- Key elements of a good marketing plan
-- The importance of marketing planning -- and sticking with the plan!
-- How to measure your return on your marketing investment
-- What you should know about new media and internet marketing
-- Defensive Marketing for a down economy -- if ever there was a critical time to market!
...and a whole lot more.
My intention is to create a place where small business owners can return on a regular basis to get that shot in the arm that keeps them focused on their big picture -- growing their business through smart marketing!
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